If you’ve spent any amount of time, and the best Calgary SEO companies certainly have, watching search engine trends over the past few years, you’re probably running into blog hosts saying, “Sure I’ll let you guest post, but it has to be unique! I won’t accept previously shared content!” As you know, guest blogging is one way to establish yourself as an expert on your field. But this content issue isn’t just affecting blog content. Locations online where you can submit articles such as Hubpages, Wikinut in the UK, Squidoo, e-How and others are also stating that your content must be unique!
Where did this come from and why does it matter?
Back 2011, Google released a series of questions that it had used to build the latest search engine algorithm. This new algorithm has now done for content, what previous algorithms had done for link-backs. Higher rankings are now given to those websites that have truly unique, popular, bookmark-able, trustworthy, authoritative content. This is causing content farms such as press release websites, news article websites, event listing websites and other sites that aggregate content, to scramble to find ways not to be negatively hit in the search engines. If you run such a site, there are ways to ensure you answer Google’s list of questions (http://googlewebmastercentral.blogspot.ca/2011/05/more-guidance-on-building-high-quality.html), as much as fits with the goal of your site, and regain healthy search engine rankings.
Richard over at Think Tank SEO, is the Head SEO Specialist there and more than willing to meet with you here in Calgary, in person. He can help you turn your aggregate website into an authority that people will want to return to, share, and engage with. Don’t let Google’s ever-changing search algorithms leave you on page 10 of someone’s efforts at finding you! Your site is worth discovering and may just need a few tweaks to be back in the game.
At Think Tank we will sit down with you and explain pretty much everything we will be doing to increase your site’s ranking. The processes we use are pretty high level and even if we tell you how we are doing things you simply can’t just go do it yourself. So we aim for total transparency and safety of your domain. We can help you get to page one of Google.
If you are looking for a talented Calgary SEO Specialists and Web Design company please give us a call.
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